Aug 26, 2026
This week we chat to Nicole Attias. Nicole is a B2B
cold-calling specialist and author who runs outbound
lead-generation and sales consulting for manufacturing, industrial
and other B2B sales teams.
She got into this work through years of hands-on prospecting and
corporate training in her 20s; early hustling included walking
office towers, talking to receptionists, and refining live
cold-call techniques. Toastmasters helped develop her presentation
skills, a stint in commercial real estate exposed her to corporate
sales cycles, and those experiences led her to focus full-time on
phone-based prospecting and training.